?My name is Robert Lewandowski“
What does it mean to be Robert Lewandowski?
It means to be in the Guinness Book of Records
It means almost everyone in your home country
knows who you are,
It means success, having money, and a wife
who can protect you.
It means having your own vodka brand, your
own burger chain, your own football team,
your own perfume, and your own fashion label.
Okay, half of that was a lie.
But it doesn’t sound far fetched, does it?
That’s why this “information” was spread on
the Internet – and – believed by many.
The man could sell anything.
In this video, we explore what distinguishes Lewandowski as an advertising figure
and what real business ventures he is pursuing next to his career on the pitch.
You can read about all of this in his bachelor
thesis, which he wrote about himself.
Yes, well – the man is the face of a whole
nation… you could write a scientific paper
you can find the most important information
about Robert on his agency’s website Stor_9.
He summarizes his achievements like this:
Robert Lewandowski – Winner of the Footballer
of the Year title in Poland.
In addition to his sports career, he invests
in business, develops his brand RL9, and he
is very involved in helping others through
Stor_9 is one of his first business projects.
Among other things, the agency is representing
athletes and influencers and works with brands
on communication strategies.
Robert Lewandowski himself knows very well
how to market himself.
More than 80% of Poles know him.
No wonder – when you turn on the television
in Poland, it is quite likely that Robert
Lewandowski is trying to sell you something.
It could be a mobile phone…
or a car …
It could be clothing…
Or Lewandowski wants to convince us to buy
locally and healthy.
“Lokalny Rolnik” is one of the companies he
has invested in.
His business portfolio includes a wedding
website, a statistics site for sports events,
a lifestyle brand, and a company for coupons
and cash back deals.
Lewandowski invested in these promising internet
startups Via a polish venture capitalist – He
teamed up with the Venture capitalist from
Warsaw, in what seems to be a profitable relationship
for both sides: Lewandowski lends his name
and his advertising impact to the company
and supplies them with additional capital
In turn, he benefits from the professionals’
knowledge in picking out the most promising
Investments from venture capital can earn
a return from up to 700% – but they can also
be a losing bet and burn money.
On average, a venture capital firm will expect
to make at least 25% across all of their investments.
This conservative estimation would mean that
Lewandowski is able to double his invested
money within roughly 3 years, possibly quicker.
Lewandowski earns about 10 million a year
in advertising + his salary of 19.5 million
per season at Bayern Munich.
One reason for this extraordinary salary could
be his infamous agent Pini Zahavi.
He is most famous for the record breaking
With his fortune, Lewandowski is said to be
one of the 100 richest Poles.
His net worth is estimated to be between 45
and 81 million euros.
In a match against Wolfsburg he set 4 records
within 9 minutes: Fastest hattrick in Bundesliga
history, fastest four-goal and five-goal,
plus the record for the most goals scored
after a substitution.
Stories like these make him such a sought-after
advertising icon in the first place.
Besides, the man is lucky to have a very successful
woman at his side.
According to Stor_9:
Anna Lewandowska is World Champion, multi-medalist
of the Polish and European Championships in
Founder of several companies and a creator
of many projects in the area of nutrition.
So Lewandowski can not only rely on his wife
to watch over him after dark but she also
supports him in keeping in shape with the
right nutrition and additional training programs.
And should he perhaps at some point lose the
desire to chase after the title of world footballer:
Anna Lewandowska earns enough for both of
them with her business.
She not only promotes Nike and Calzedonia
– she also has at least 6 companies with over
She has published a nutrition app and has
written several books.
Fitness and nutrition are her main focus – and
so far things are going quite well for her.
Her products are available almost everywhere
in Poland… in her shops, at petrol stations,
in supermarkets and of course on the internet.
This puts her in a great position business-wise
and makes her quite independent.
She has her own product, can sell it in her
own shops and can also take care of the necessary
marketing herself (together with her husband).
According to her, it all started with the
fact that she always cooked healthy food her
In an interview, Anna recalled that Bastian
Schweinsteiger, Robert’s teammate at Bayern
Munich, once stole almost a complete cake
from Robert, which she had baked.
Robert then sent her a message saying: “Next
time, a little more, please.
So Anna did “a little more” and started her
business in 2015.
Robert acts as a guinea pig for new products
from time to time or helps her with advice.
But the boss of her companies is still Anna.
Looking at their social media accounts, it
becomes clear that the Lewandowski’s are The
polish power couple – “one of the most important
couples in Polish show business” – the “Polish
Beckhams” Robert and Anna were already called
in the “gossip press”.
And their first daughter Klara even became
“Poland’s Royal Baby” in the papers.
That kind of attention is another ingredient
for the success of the Lewandowskis.
Almost daily there are new posts on Instagram
This is of course also a source of income…
If an Instagram post from Lewandowski gets
around 500,000 Likes, it’s estimated that
this converts to approx.
80,000 euros for him.
That doesn’t get him close to Ronaldo – but
hey… we’re talking about an Instagram Post…
Let’s go back to a figure from the beginning:
Over 80% of all Polish people know Robert
This publicity makes him particularly attractive
to the advertising market.
A lot of companies want Robert Lewandowski
to promote their brand.
And this is exactly what experts criticize:
Lewandowski would advertise so many products
in Poland that he could no longer be clearly
identified with the individual items.
On the other hand, having his own stamp and
his face on skyscrapers also contribute to
Oh yes – and then a street was also named
From a business perspective, what distinguishes
Lewandowski is the fact that he is a country
Examples of country stars include man city’s
Heung Min Son, Chicharito or the basketball
player Yao Ming.
They have all made it to successful athletes
on an international stage and in turn earn
the right to call themselves the most famous
athlete or even celebrity from their respective
So, if Lewandowski was as successful as he
is, but were, let’s say Spanish, he would
be one of many high class players.
Even if he was still the best among the Spanish,
the sheer margin by which he now outperforms
his fellow polish compatriots makes all the
difference when it comes to marketing: it
earns him huge advertising contracts and an
entire country that worships him.
If a company wants to tap into the polish
market with 38million possible consumers,
the first address for their marketing department
is: you guessed it, Robert Lewandowski.
Although he has no vodka brand of his own
– and his wife would probably forbid him launching
a burger company.
He and his wife have plenty of real ventures
and probably earned enough advertising money
to never worry about Vodka or Burgers again.
Do you have any more ideas what Lewandowski
should be promoting?
Let us know in the comments.
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