The Business of Robert Lewandowski

?My name is Robert Lewandowski“

What does it mean to be Robert Lewandowski?

It means to be in the Guinness Book of Records

It means almost everyone in your home country

knows who you are,

It means success, having money, and a wife

who can protect you.

It means having your own vodka brand, your

own burger chain, your own football team,

your own perfume, and your own fashion label.

Okay, half of that was a lie.

But it doesn’t sound far fetched, does it?

That’s why this “information” was spread on

the Internet – and – believed by many.

The man could sell anything.

In this video, we explore what distinguishes Lewandowski as an advertising figure

and what real business ventures he is pursuing next to his career on the pitch.

You can read about all of this in his bachelor

thesis, which he wrote about himself.

Yes, well – the man is the face of a whole

nation… you could write a scientific paper

about him…

you can find the most important information

about Robert on his agency’s website Stor_9.

He summarizes his achievements like this:

Robert Lewandowski – Winner of the Footballer

of the Year title in Poland.

In addition to his sports career, he invests

in business, develops his brand RL9, and he

is very involved in helping others through

various charities.

Stor_9 is one of his first business projects.

Among other things, the agency is representing

athletes and influencers and works with brands

on communication strategies.

Robert Lewandowski himself knows very well

how to market himself.

More than 80% of Poles know him.

No wonder – when you turn on the television

in Poland, it is quite likely that Robert

Lewandowski is trying to sell you something.

It could be a mobile phone…

or a car …

It could be clothing…

Or shampoo…

Or Lewandowski wants to convince us to buy

locally and healthy.

“Lokalny Rolnik” is one of the companies he

has invested in.

His business portfolio includes a wedding

website, a statistics site for sports events,

a lifestyle brand, and a company for coupons

and cash back deals.

Lewandowski invested in these promising internet

startups Via a polish venture capitalist – He

teamed up with the Venture capitalist from

Warsaw, in what seems to be a profitable relationship

for both sides: Lewandowski lends his name

and his advertising impact to the company

and supplies them with additional capital

for investments.

In turn, he benefits from the professionals’

knowledge in picking out the most promising


Investments from venture capital can earn

a return from up to 700% – but they can also

be a losing bet and burn money.

On average, a venture capital firm will expect

to make at least 25% across all of their investments.

This conservative estimation would mean that

Lewandowski is able to double his invested

money within roughly 3 years, possibly quicker.

Lewandowski earns about 10 million a year

in advertising + his salary of 19.5 million

per season at Bayern Munich.

One reason for this extraordinary salary could

be his infamous agent Pini Zahavi.

He is most famous for the record breaking

Neymar transfer.

With his fortune, Lewandowski is said to be

one of the 100 richest Poles.

His net worth is estimated to be between 45

and 81 million euros.

In a match against Wolfsburg he set 4 records

within 9 minutes: Fastest hattrick in Bundesliga

history, fastest four-goal and five-goal,

plus the record for the most goals scored

after a substitution.

Stories like these make him such a sought-after

advertising icon in the first place.

Besides, the man is lucky to have a very successful

woman at his side.

According to Stor_9:

Anna Lewandowska is World Champion, multi-medalist

of the Polish and European Championships in

traditional karate.

Founder of several companies and a creator

of many projects in the area of nutrition.

So Lewandowski can not only rely on his wife

to watch over him after dark but she also

supports him in keeping in shape with the

right nutrition and additional training programs.

And should he perhaps at some point lose the

desire to chase after the title of world footballer:

Anna Lewandowska earns enough for both of

them with her business.

She not only promotes Nike and Calzedonia

– she also has at least 6 companies with over

100 employees.

She has published a nutrition app and has

written several books.

Fitness and nutrition are her main focus – and

so far things are going quite well for her.

Her products are available almost everywhere

in Poland… in her shops, at petrol stations,

in supermarkets and of course on the internet.

This puts her in a great position business-wise

and makes her quite independent.

She has her own product, can sell it in her

own shops and can also take care of the necessary

marketing herself (together with her husband).

According to her, it all started with the

fact that she always cooked healthy food her

husband’s practice.

In an interview, Anna recalled that Bastian

Schweinsteiger, Robert’s teammate at Bayern

Munich, once stole almost a complete cake

from Robert, which she had baked.

Robert then sent her a message saying: “Next

time, a little more, please.

So Anna did “a little more” and started her

business in 2015.

Robert acts as a guinea pig for new products

from time to time or helps her with advice.

But the boss of her companies is still Anna.

Looking at their social media accounts, it

becomes clear that the Lewandowski’s are The

polish power couple – “one of the most important

couples in Polish show business” – the “Polish

Beckhams” Robert and Anna were already called

in the “gossip press”.

And their first daughter Klara even became

“Poland’s Royal Baby” in the papers.

That kind of attention is another ingredient

for the success of the Lewandowskis.

Almost daily there are new posts on Instagram

or TikTok.

This is of course also a source of income…

If an Instagram post from Lewandowski gets

around 500,000 Likes, it’s estimated that

this converts to approx.

80,000 euros for him.

That doesn’t get him close to Ronaldo – but

hey… we’re talking about an Instagram Post…

Let’s go back to a figure from the beginning:

Over 80% of all Polish people know Robert


This publicity makes him particularly attractive

to the advertising market.

A lot of companies want Robert Lewandowski

to promote their brand.

And this is exactly what experts criticize:

Lewandowski would advertise so many products

in Poland that he could no longer be clearly

identified with the individual items.

On the other hand, having his own stamp and

his face on skyscrapers also contribute to

Lewandowski’s fame.

Oh yes – and then a street was also named

after him.

From a business perspective, what distinguishes

Lewandowski is the fact that he is a country


Examples of country stars include man city’s

Heung Min Son, Chicharito or the basketball

player Yao Ming.

They have all made it to successful athletes

on an international stage and in turn earn

the right to call themselves the most famous

athlete or even celebrity from their respective


So, if Lewandowski was as successful as he

is, but were, let’s say Spanish, he would

be one of many high class players.

Even if he was still the best among the Spanish,

the sheer margin by which he now outperforms

his fellow polish compatriots makes all the

difference when it comes to marketing: it

earns him huge advertising contracts and an

entire country that worships him.

If a company wants to tap into the polish

market with 38million possible consumers,

the first address for their marketing department

is: you guessed it, Robert Lewandowski.

Although he has no vodka brand of his own

– and his wife would probably forbid him launching

a burger company.

He and his wife have plenty of real ventures

and probably earned enough advertising money

to never worry about Vodka or Burgers again.

Do you have any more ideas what Lewandowski

should be promoting?

Let us know in the comments.

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